Food & Beverage
Vietnam
1 Years
Growth
Viva Star Coffee
Viva Group is one of Vietnam’s leading coffee conglomerates, with a vision to become one of the leading private economic groups in the region.
About
Viva Star Coffee At a Glance
Viva Star Coffee offers a comprehensive range of coffee products from instant varieties like iced milk coffee, coconut instant coffee, and durian instant coffee to premium roasted and ground coffee including Arabica, Robusta, and Original Coffee. Operating with the motto “The best coffee – For the best YOU,” they focus on delivering distinct open-roasted coffee flavors that cater to even the most discerning coffee enthusiasts.
Why ISTAR Invested
Technology-Driven F&B Market Opportunity
ISTAR invested in Viva Star Coffee to digitally transform traditional coffee operations through mobile technology and data analytics, leveraging their established franchise network for rapid Southeast Asian market expansion.
Key Services & Products
Explore how our innovative services and products have empowered businesses to scale faster and more effectively, driving success across industries.
Franchise Models
Three distinct franchise opportunities: Viva Star Coffee (full-service coffee shops), Viva Reserve (premium coffee experience), and Viva Star ToGo (quick-service coffee outlets).
Premium Roasted & Ground Coffee
High-quality coffee beans for machines and brewed coffee varieties including Dark, Nguyên Vina, Premium Coffee, Arabica, Robusta, Medium, and Original Coffee blends.
Global Coffee Supply
Wholesale coffee distribution services to major international markets including China, Japan, USA, Middle East, and Southeast Asian countries, providing optimal solutions for the F&B industry.
Instant Coffee Collection
A diverse range of ready-to-drink coffee solutions including iced milk coffee, black iced coffee, paper filter coffee, tea bag coffee, strong coffee, and more variants of coffee
Coffee Equipment & Accessories
Complete coffee shop solutions including distribution and supply of various types of coffee machines, grinders, brewing materials, and specialty teas like long aroma tea and pineapple aroma tea.
The Journey
How We Evolved from an Idea to a Thriving Company
Our journey began with a bold vision and a clear mission — to create lasting impact through innovation. Along the way, we’ve grown through challenges, celebrated milestones, and built meaningful partnerships. This path reflects our commitment to learning, evolving, and delivering value every step of the way.
2005
Founded as Nhat Minh Quang Co., Ltd. (now Vivatory) with a mission to support coffee farmers and promote high-quality Vietnamese coffee.
2009
Rebranded as The Gioi Phan Phoi JSC to modernize F&B distribution and build a strong domestic supply chain.
2013 – 2015
Launched Viva Star Coffee franchise in 2013. In 2015, became Viva International to expand the brand globally.
2017
Expanded to over 150 outlets nationwide and launched Leo Palace to handle store design and construction.
2018–2024
Became the first Vietnamese coffee franchise to expand overseas, reaching over 330 stores in Asia, the Middle East, and the U.S. by 2024.
Future Outlook
Growth and Innovation Plan
Discover how the company plans to drive growth, foster innovation, and create lasting impact for the future.
Multi-Tier Franchise Expansion Strategy
Scaling the three-franchise model across Southeast Asia by establishing 200+ new locations in Thailand, Indonesia, Singapore, and Malaysia within 3 years.
Premium Coffee Product Portfolio Diversification
Expanding specialty blends and health-conscious alternatives beyond traditional offerings to capture growing demand for premium coffee experiences in emerging Asian markets.
Integrated Coffee Supply Chain Dominance
Strengthening vertical integration from bean sourcing to retail franchising while expanding wholesale operations to international markets, creating dual revenue streams.
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